{"id":3810,"date":"2025-09-25T09:03:03","date_gmt":"2025-09-25T03:33:03","guid":{"rendered":"https:\/\/economictimes.lk\/?p=3810"},"modified":"2025-09-25T09:03:14","modified_gmt":"2025-09-25T03:33:14","slug":"craft-collaboration-community-selyn-foundation-presents-craft-to-empower-at-ramp-up-2025","status":"publish","type":"post","link":"https:\/\/economictimes.lk\/index.php\/2025\/09\/25\/craft-collaboration-community-selyn-foundation-presents-craft-to-empower-at-ramp-up-2025\/","title":{"rendered":"Craft, Collaboration & Community: Selyn Foundation Presents \u201cCraft to Empower\u201d at Ramp Up 2025"},"content":{"rendered":"\n

At Ramp Up 2025, hosted by the Women\u2019s Chamber of Industry & Commerce Sri Lanka on September 9th at Hilton Colombo, the Selyn Foundation \u2014 the social impact arm of the Selyn brand \u2014 unveiled a collaboration with Sri Lanka\u2019s Beeralu artisans through its flagship \u201cCraft to Empower\u201d<\/strong> program. The showcase highlighted not only fashion, but also the powerful connections between heritage, innovation, and the women who sustain them.<\/p>\n\n\n\n

Beeralu Gettham: Beeralu Meets Handloom<\/strong><\/p>\n\n\n\n

The collection honored two of Sri Lanka\u2019s oldest craft traditions: handloom weaving and Beeralu lace making. Beeralu, a delicate form of weaving traditionally associated with homeware, was reimagined as contemporary wearable design. Selyn Foundation introduced removable Beeralu elements that can be styled with Selyn\u2019s beautiful handwoven sarees, offering versatility while keeping the essence of the craft intact. The collection emphasized timelessness over trends \u2014 creating pieces that remain relevant, evolve with the wearer, and bring heritage craft into everyday life.<\/p>\n\n\n\n

Real Women, Real Stories<\/strong><\/p>\n\n\n\n

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A special feature of the WCIC Ramp Up event is that it features women from the corporate world \u2014 leaders, professionals, and entrepreneurs \u2014 rather than professional models. This intentional choice connected well with Selyn Foundation\u2019s vision that fashion should be accessible, relatable, and real. Each garment was shaped through a process of listening, co-creating, and collaboration between artisans, designers, and the women who wore them, resulting in designs that were both stylish and practical.<\/p>\n\n\n\n

Craft to Empower: More Than Fashion<\/strong><\/p>\n\n\n\n

Craft to Empower<\/em> is one of the Selyn Foundation\u2019s cornerstone programs, engaging Sri Lanka\u2019s wider craft ecosystem \u2014 artisans, students, designers, entrepreneurs, and consumers \u2014 to both safeguard heritage and reimagine its relevance in today\u2019s world. The initiative focuses on preserving and evolving traditional crafts, from Beeralu and handloom to other practices across the island, while also empowering artisans with fair livelihoods and dignity.<\/p>\n\n\n\n

What emerged on the ramp was not simply a collection, but a vision of how craft, community, and creativity come together to create something enduring.<\/p>\n\n\n\n

Looking Ahead<\/strong><\/p>\n\n\n\n

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The Selyn Foundation believes that innovation is only meaningful when it is sustainable and inclusive. Design, at its best, opens doors for artisans, protects traditions, and delivers pieces that people genuinely want to wear. Designing for real women and real lives creates not only clothing but also demand \u2014 and with that demand comes the security of livelihoods for artisan communities.<\/p>\n\n\n\n

As Sri Lanka builds its presence on the global design stage, the Selyn Foundation \u2014 under the Selyn brand \u2014 remains committed to empowering women, safeguarding heritage crafts, and demonstrating that true innovation is always rooted in community.<\/p>\n\n\n\n

\n\n\n\n

About Selyn Foundation
<\/strong>Selyn Foundation is the social impact arm of the Selyn brand<\/strong>, Sri Lanka\u2019s only Fair Trade guaranteed handloom company. Working at the intersection of heritage, empowerment, and design<\/strong>, the Foundation runs programs that ensure traditional knowledge stays alive and relevant. Craft to Empower<\/em> is one of its flagship initiatives, linking artisan skill with contemporary design to create sustainable livelihoods and timeless fashion.<\/p>\n\n\n\n

Media Contact:
<\/strong>Narthanie Sersinghe<\/p>\n\n\n\n

Brand Strategy and Communications<\/p>\n\n\n\n

bm@selyn.lk<\/p>\n\n\n\n

+94 76 422 5093<\/p>\n","protected":false},"excerpt":{"rendered":"

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