{"id":4793,"date":"2026-02-02T13:15:53","date_gmt":"2026-02-02T07:45:53","guid":{"rendered":"https:\/\/economictimes.lk\/?p=4793"},"modified":"2026-02-02T13:15:55","modified_gmt":"2026-02-02T07:45:55","slug":"resetting-for-growth-inside-wurth-lankas-leadership-shift","status":"publish","type":"post","link":"https:\/\/economictimes.lk\/index.php\/2026\/02\/02\/resetting-for-growth-inside-wurth-lankas-leadership-shift\/","title":{"rendered":"Resetting for Growth: Inside W\u00fcrth Lanka\u2019s Leadership Shift"},"content":{"rendered":"\n

A year of notable achievements is capped off with fresh perspectives in management, readying the company for future success<\/strong><\/p>\n\n\n\n

After a year of strong momentum and accelerated growth, W\u00fcrth Lanka has entered 2026 with a renewed sense of direction\u2014anchored by a refreshed management team designed to sharpen execution and deepen customer focus.<\/p>\n\n\n\n

The leadership transition follows a standout performance through 2025, a period that marked a turning point for the company. According to Managing Director and CEO Suranga Kekuluwalage, the decision was driven not by change for its own sake, but by the need to build a leadership structure capable of sustaining growth in a fast-moving market.<\/p>\n\n\n\n

\u201cWe saw significant growth through the latter part of 2024 and throughout 2025,\u201d shares Kekuluwalage. \u201cTo fully harness that momentum and prepare for what lies ahead, we restructured our leadership team. This transition is about strengthening how we operate, how we sell, and how we serve our customers.\u201d<\/p>\n\n\n\n

The new management team comprises the following: Suranga Kekuluwalage \u2013 Managing Director\/CEO, Zameena Salam \u2013 Manager of Administration & Corporate Affairs, Nirosha Dilrukshi \u2013 Head of Sales Operations, Dhanuja Senadeera \u2013 Brand Manager, Tharindu Rajapaksha \u2013 Division Head of Trade and Automotive, Saranga Pannila \u2013 Finance Manager, Sanjeewa Edwards \u2013 National Sales Manager, Ravindu Jayasinghe \u2013 Division Head of Construction, Ajith Dharmathilaka \u2013 Division Head of Metal and Maintenance, and Samudhi Withana \u2013 HR Manager.<\/p>\n\n\n\n

Kekuluwalage adds that the company recently committed to a series of heavy investments to ensure the transition was supported across the organisation. This included providing training for employees to improve overall output and productivity and reinforcing product development to meet the evolving needs of customers. At the same time, the company capitalised on emerging market opportunities by diversifying into new market segments.<\/p>\n\n\n\n

\u201cThe emergence of a younger leadership team will bring in fresh energy and new perspectives to our operations and strategy alike, and a more agile approach to decision-making,\u201d notes Kekuluwalage.<\/p>\n\n\n\n

W\u00fcrth Lanka\u2019s current market offerings include a portfolio of 5,000\u20136,000 products, of which as many as 40\u201350 were launched during the latter part of 2024 and 2025. The company also launched a new Trade division last year in response to market demand, rounding off W\u00fcrth Lanka\u2019s existing Automotive, Construction, Metal, and Maintenance divisions. Despite its recent arrival, Kekuluwalage says the Trade division is already showing satisfactory performance.<\/p>\n\n\n\n

These moves are guided by an internal strategic framework the company refers to as \u201cUnbeatable\u201d\u2014a theme that centres on three core pillars: customers, the sales team, and disciplined product portfolio management.<\/p>\n\n\n\n

\u201cOur focus on these three pillars has delivered results beyond expectations,\u201d Kekuluwalage said. \u201cWe\u2019ve seen a clear increase in revenue and market share, and just as importantly, stronger alignment across teams.\u201d<\/p>\n\n\n\n

In line with this, W\u00fcrth Lanka expanded its direct sales force by 66 percent in 2025, which Kekuluwalage says is a marker of the company\u2019s optimism in the market and market growth.<\/p>\n\n\n\n

Further, from a marketing perspective, a range of promotional activities, including Above-the-Line (ATL), Below-the-Line (BTL), and social media marketing initiatives, were implemented to supplement and support the expanded sales force and overall sales process.<\/p>\n\n\n\n

With the young leadership team in place and the new three-pronged strategy taking hold, Kekuluwalage sees W\u00fcrth Lanka poised to successfully navigate 2026 with excellent performance.<\/p>\n\n\n\n

Photo caption: <\/strong>The Wurth Lanka (Pvt) Ltd management team, together with Suranga Kekuluwalage \u2013 Managing Director\/CEO (5th<\/sup> from left)<\/p>\n\n\n\n

Source : Ada Derana Biz <\/p>\n","protected":false},"excerpt":{"rendered":"

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