Australia\u2019s Market Development Facility (MDF), in collaboration with Thema Collection, is set to bring together Sri Lankan tourism stakeholders to promote sustainable and wellness tourism as key drivers of the country\u2019s future tourism growth.<\/p>\n\n\n\n
The industry dialogue, titled \u201cPositioning Sri Lanka as a Sustainable & Wellness Destination,\u201d will be held on August 21 from 2 p.m. to 5 p.m. at Hatch Colombo, with the participation of tourism industry leaders, hoteliers, policymakers and other stakeholders.<\/p>\n\n\n\n
Sri Lanka News<\/p>\n\n\n\n
The initiative seeks to accelerate Sri Lanka\u2019s transition towards climate-conscious, high-value experiential tourism by encouraging data-driven sustainability practices, carbon accounting and authentic wellness offerings.<\/p>\n\n\n\n
Sri Lanka has emerged as a leading global wellness destination, being named the No. 1 Top Trending Wellness Destination for 2026 by BookRetreats.com. The country\u2019s combination of Ayurveda and traditional medicine, biodiversity, natural landscapes and relatively affordable wellness experiences has strengthened its appeal among international wellness travellers.<\/p>\n\n\n\n
Deputy Minister of Tourism Prof. Ruwan Ranasinghe said Sri Lanka\u2019s rich wellness heritage and biodiversity provide a strong foundation for positioning the country as a world-class destination for mindful travellers.<\/p>\n\n\n\n
Australian High Commissioner Matthew Duckworth said Australia remained committed to supporting Sri Lanka\u2019s tourism sector through expertise, private-sector innovation and internationally recognised sustainability practices.<\/p>\n\n\n\n
Thema Collection Chairman Chandra Wickramasinghe and MDF Country Director Sri Lanka Maryam Piracha also stressed the importance of measurable sustainability standards, community empowerment and environmentally responsible tourism development.<\/p>\n\n\n\n
Source : Daily News<\/p>\n","protected":false},"excerpt":{"rendered":"
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