Colombo needs stronger international marketing and better connectivity with key source markets to attract more foreign tourists, General Manager of Cinnamon Life at City of Dreams and Senior Vice President of Colombo Hotels at Cinnamon Hotels & Resorts, Kamal Munasinghe said.<\/p>\n\n\n\n
In response to a media question on increasing tourist arrivals and attracting new visitors to Sri Lanka, Munasinghe said Colombo had developed a wider range of attractions and experiences in recent years but needed to communicate these offerings more effectively to international travellers.<\/p>\n\n\n\n
He noted that shopping malls, entertainment centres, diverse food and beverage outlets and new hospitality developments had expanded the city\u2019s appeal, particularly within a five-kilometre radius over the past three to five years. Colombo also offers experiences such as shipwreck diving, which is expected to be launched in November by Cinnamon Nature Trails in collaboration with Cinnamon Life, he said. Golf and easy access to coastal destinations such as Bentota further strengthen Colombo\u2019s appeal as a destination for short breaks and extended stays.<\/p>\n\n\n\n
\u201cColombo is open to so much more. You can do it in Colombo now, just like any other city,\u201d Munasinghe said, highlighting the city\u2019s ability to offer visitors contrasting experiences within a short travel time. Munasinghe identified Australia as an important emerging market for the hotel group and said it was currently the third-largest source market for Cinnamon Life.<\/p>\n\n\n\n
He stressed that reaching potential travellers directly and improving connectivity between Sri Lanka and key source markets were essential to translating the country\u2019s growing range of tourism experiences into higher visitor arrivals. He also highlighted Colombo\u2019s competitive advantage in allowing tourists to combine a city stay with beach and other leisure experiences within a few hours\u2019 travel.<\/p>\n\n\n\n
Source: Daily News<\/p>\n","protected":false},"excerpt":{"rendered":"
Colombo needs stronger international marketing and better connectivity with key source markets to attract more…<\/p>\n","protected":false},"author":4,"featured_media":7749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t