Singer clinches two awards at Dell Partner Business Conference FY22 for Asia Emerging Markets

Forging its way to remarkable achievements, Singer Sri Lanka PLC, the country’s premier consumer durables retailer has clinched two awards at Dell Partner Business Conference FY22 – Asia Emerging Markets awards. The retail giant was crowned as the Best Performer in both Commercial and Consumer segments in the Distributor category, reiterating its resurgence as the country’s number one computers and accessories provider.

These awards were presented by Dell regional office at a virtual awards ceremony held recently with the participation of Dell Technologies Asia Emerging Markets, Vice President – Anothai Wettayakorn, Senior Director – Channels Chee Wei Chue, Channel Director, Chris Papa.

The two accolades are a result of innovative marketing approaches, presence of island wide showrooms, and best in class after sales services that Singer possesses. The Best Performer in the Commercial segment has been awarded for the unprecedented growth Singer showcased in its commercial product sales via its island wide dealer network.

Dell Partner Business Conference FY22 is an annual awards event that recognizes excellence in its partner ecosystem and contribution to the growth of the company. Singer has been among the winners of Dell Partner awards from previous years as well.

Singer has earned a sizable market share in 2020, whilst increasing the popularity of Dell brand in Sri Lanka. The rise in market share has also been complemented by the Work from Home and Learn from Home scenarios that came to the fore with the pandemic.

As a brand that continuously focuses on fostering Sri Lanka’s youth by introducing state of the art products, Singer won the coveted Youth Brand of the Year award at SLIM People’s awards.

Commenting on the awards, Marketing Director of Singer Sri Lanka PLC, Shanil Perera said, “We are indeed proud to win two accolades for both commercial and consumer segments at Dell Partner Business Conference. These awards are a testament to our commitment, dedication and passion to take Dell products to a wider audience of Sri Lanka. We have a long standing partnership with Dell which has flourished over the years and today, we are the leading distributor of Dell products in Sri Lanka. Singer’s island wide showrooms showcase the entire Dell product line up from Laptops to Desktops, PC accessories, and more ensuring that customers have access to all these products under one roof.”

Despite the challenges forced by the pandemic, Singer has been resilient in its operations throughout the island via dealers, showrooms and via its website singer.lk. Singer’s partnership with Dell dates back to 2014, and it accounted for a rapid growth within few years allowing Sri Lankan customers to avail Dell’s range of products via Singer Mega and Singer Showrooms Island wide. Singer’s partnership with Dell continues to grow further strengthening Dell’s presence in Sri Lanka.

Singer Sri Lanka PLC is the leader in Sri Lanka’s consumer durables market and is renowned for offering a wide range of top-quality local and international brands to its growing number of consumers across the country. Singer continues to reach out to its customer base via its extensive partner network as well as 432 retail outlets consisting of Singer Mega and Singer showrooms and E-commerce platform (www.singer.lk). Singer owns a portfolio of over 600 electronic items, 1200 home appliances and boasts more than 50 internationally renowned brands. In order to provide consumers with greater flexibility when making purchases, Singer offers its consumers interest-free schemes, special discounts, trade-in discounts, free offers and credit card offers.