Janashakthi Finance Celebrates 44 Years of Progress and Purpose
3 min read
Janashakthi Finance PLC (formerly known as Orient Finance PLC), a subsidiary of JXG (Janashakthi Group), proudly celebrates its 44th anniversary, marking more than four decades of commitment to empowering Sri Lankans through innovative and inclusive financial solutions. From its humble beginnings to becoming a dynamic and trusted player in the country’s non-banking financial institution (NBFI) sector, the company has consistently evolved to meet the needs of its customers and communities across the island.
Rajendra Theagarajah, Chairman of Janashakthi Finance PLC, commented, “Celebrating our 44th anniversary is a moment of immense pride and reflection for all of us at Janashakthi Finance. Over these four decades, we have witnessed profound changes in Sri Lanka’s financial landscape and have continually adapted to meet the evolving needs of our customers. This milestone represents not just the passage of time but the strength of our commitment to financial inclusion, innovation, and responsible growth. Guided by the strong foundation laid by our predecessors and empowered by the capabilities of JXG (Janashakthi Group), we have successfully transitioned from our origins into a forward-looking institution that blends tradition with modernity. Our journey has been shaped by our Group’ core values, which remain at the core of everything we do.”
Reflecting on the milestone, K.M.M. Jabir, Executive Director and Chief Executive Officer of Janashakthi Finance PLC, stated, “As we celebrate 44 years of legacy, we honour a journey that began with a foundation of service, strength, and trust. Since becoming part of JXG (Janashakthi Group), we have reimagined our identity and elevated our promise to customers. This milestone is not only a celebration of how far we have come, but a reaffirmation of our purpose to unlock potential and deliver meaningful impact through financial inclusion and innovation. On behalf of the entire leadership team, I extend my heartfelt gratitude to our valued customers, dedicated employees, and loyal stakeholders for their continued support and belief in our journey.”
A major turning point in the company’s journey was the recent strategic rebranding from Orient Finance PLC to Janashakthi Finance PLC. This transition was driven by a vision to grow stronger benefiting from the synergies of JXG (Janashakthi Group), one of Sri Lanka’s most respected and emerging financial conglomerates. The change enabled the company to blend Janashakthi’s legacy of trust and customer focus with enhanced scale, credibility, and strategic direction.
While the brand name has changed, the company’s customer-first philosophy has only deepened. Janashakthi Finance continues to deliver personalised, innovative, and responsible financial solutions that address real customer needs, anchored by a service promise rooted in empathy and trust. This commitment was further strengthened with the recent relocation of the Janashakthi Finance Head Office to a modern new premises, an important step that enhances operational efficiency, elevates customer experience, and reflects the company’s forward-looking vision.
With a clear five-year goal to become one of the top five NBFIs in the country, the company is now poised to drive the next phase of its journey by leveraging digital transformation, expanding financial inclusion, and creating lasting value for all stakeholders. Looking ahead, Janashakthi Finance moves forward with renewed energy and purpose. Guided by the strength of the JXG (Janashakthi Group) and driven by a clear vision, the company is ready to shape a future where inclusive finance, responsible innovation, and deep customer trust remain at the heart of everything it does.
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About Janashakthi Finance (Formerly Orient Finance PLC)
Janashakthi Finance offers a comprehensive suite of financial services tailored to meet the specific needs of customers, including mobilization of Deposits, Savings Accounts, Leasing, Gold Loans, Alternative Finance Solutions, Corporate Financing and many more. The company brings 44 years of stability, strength, reliability and expertise to the financial industry. Progressively, Janashakthi Finance PLC has established itself as a customer-focused financial service provider that prioritizes innovation and offers exceptional products and customer service. Janashakthi Finance is a JXG (Janashakthi Group Company), licensed by the Central Bank of Sri Lanka and rated BB+ (Positive Outlook) by LRA.