SLID Welcomes FitsAir as a Gold Partner to Advance Strategic Corporate Collaboration
The Sri Lanka Institute of Directors (SLID) has officially entered into a strategic partnership with FitsAir, Sri Lanka’s first privately owned international airline and a leading low-cost carrier, committed to providing affordable, reliable, and hassle-free air travel formalized through the signing of a Memorandum of Understanding (MoU), marking the onboarding as a Gold Partner of SLID.
This collaboration demonstrates SLID’s ongoing commitment to forming high-impact partnerships with leading corporations, increasing its engagement with the business community, and enhancing value delivery to its members by gaining access to larger industry networks and knowledge ecosystems.
The partnership combines FitsAir’s position as a dynamic and fast evolving player in Sri Lanka’s aviation industry with SLID’s mission to advance corporate governance and Director development. Together, the two institutions hope to provide significant platforms for professional development, cross-industry communication, and leadership engagement.
Commenting on the partnership, Anitra Perera, CEO of the Sri Lanka Institute of Directors (SLID) stated: “SLID’s role as a national platform for corporate leadership and governance excellence is strengthened by our partnership with FitsAir. We are expanding our members’ opportunities to engage with industry innovation, broaden their strategic vision, and benefit from more varied corporate perspectives by integrating a forward-thinking aviation brand into our ecosystem. This collaboration is a practical step toward strengthening leadership development and increasing the value we provide to the business community, in addition to being a symbol of cross-sector alignment.”
Ammar Kassim, Executive Director of FitsAir added: “Our partnership with SLID demonstrates a strategic alignment with an institution that is essential to establishing board-level excellence and corporate governance in Sri Lanka. Through this collaboration, FitsAir is able to improve our leadership presence in the business community, engage more deeply with the corporate sector, and contribute to a larger conversation about sustainable growth and organisational development. We view this as an important platform for the sharing of knowledge and the development of long-term relationships between various industries.”
This partnership’s formalization through a structured MoU demonstrates a shared dedication to long-term collaboration, knowledge exchange, and value generation. Additionally, it represents a growing trend of cross-industry partnerships that strengthen Sri Lanka’s corporate ecosystem’s potential for innovation, resilience, and leadership.
As SLID continues to expand its strategic alliances, the inclusion of FitsAir as a Gold Partner further strengthens its position as a proactive institution driving corporate engagement, while reinforcing FitsAir’s growing role as a forward-looking corporate brand within the national business landscape.
For more information, visit slid.lk and fitsair.com.
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Photo Caption
Anitra Perera – CEO at Sri Lanka Institute of Directors, Shafiya Cassim – Head of Marketing & Communications at FitsAir, Diunie Perera – Marketing Executive at FitsAir.
